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Research papers

A marketer's view

As an integral part of Marketing Management, Marketing Research must certainly service the needs of the user, once these have been clearly defined. It would, in my view, be quite wrong, however, to let Market Research play a passive role in the...

Catalogue: Seminar 1976: International Market Research
Author: Alexander Christiaan Helfrich
Company: Shell Global
April 1, 1976
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Citation

Helfrich, A. C. (1976a, April 01). A marketer's view. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketer-s-view